Our Values

Longevity

Longevity is a principle that anchors our company. Whether it is investing in people to create a sustainable business, minimising our impact to preserve the environment, or creating good designs that lasts.

Well-considered Designs

As a brand, we must take the initiative to understand customers’ needs and wants in order to create well thought-out products.

Good designs are cherished, often more and more over time. They bring meaning to life, generate conversations and preserve great memories.

By offering timeless designs that are made in quality materials, we are encouraging a change of consumption patterns that support mindful purchase, fostering a culture of longevity and sustainable consumerism.

Responsible Consumption

Cafuné is founded in 2015, at the height of the fast fashion phenomenon that is still prevalent nowadays. It gave rise to a culture of unhealthy overconsumption that creates waste, pollution and drains natural resources.

Against that backdrop, we must remain steadfast in the belief and vision to encourage responsible consumption. Careful consideration to achieve longevity leads our design and sourcing process.